Fi & Hi Europe, organised by the INFORMA, is the industry's highest level professional international event for food and health ingredients. During the 3 days of the show, you will find more business opportunities than you can imagine, surrounded by new partners, new business contacts and the best opportunity to sell your products worldwide.

Fi & Hi Europe is the world's leading exhibition for the food and beverage industry and the world's largest food ingredients trade show, attracting more than 26,000 visitors from 119 countries and regions. With a wide range of exhibits, innovations in food and natural ingredients, and on-site training events, Fi Europe will be a key platform for securing existing business and developing new business.

According to European experts, the demand for Chinese food imports in Europe is expected to grow significantly. Mainstream retailers and wholesalers are already showing interest in sourcing spices, sauces and convenience products. But it's not just Chinese companies that are seeing this opportunity, foreign companies are also eyeing it. Currently in the European market, the more common domestic brands include "Lee Kum Kee", "Amoy", etc., and there are also many products produced by European Chinese companies. But there are also some products in the market is occupied by European enterprises, such as Unilever Group production of "Chinese noodles", even accounted for more than 40% of the European market.

In recent years, China's food ingredients with its rich variety, the advantages of good quality and low price gradually by the international market, food ingredients enterprises in the introduction of foreign food ingredients and additives, the latest technology and products, but also increase the efforts to develop the international market. More and more food ingredient enterprises realise that by participating in international exhibitions, they can expand overseas markets more rapidly and improve the competitiveness of their products in the international market.

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